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The Babysitters Club

Designing New Zealand’s premium babysitting app

We worked with The Babysitters Club to design a mobile app that would move their business workflow from text, emails, and phone calls, into a digital ecosystem that could scale the business for the whole of New Zealand.

First, we created an identity that projected the premium offering that TBSC provides. The next step was to move into a UX process including wireframing, prototyping, user flows and client interviews. The result of which was a technical blueprint for the design and development of the app.

Using identity we created for parents and babysitters, the result was an app of two halves; one for parents where they could post jobs and then receive and review applicants, and the other; for Babysitters, where they could apply for jobs in their local area.

The Babysitters Club app is available now in New Zealand.